When properly handled, meetings are a good marketing opportunity. This may be the most effective use of the company’s marketing budget if the team knows how to make good use of it.
However, if the marketing team has never been to a trade show before, they might make a big mistake, which could make that opportunity a huge waste of time and money.
but do not worry! As with business situations, research and preparation is important. By knowing what to expect in meetings and planning as any company can increase this opportunity and see good return on investment
What to expect in the meeting
Like real estate, the meeting place is everything! Before the performance, ask the map maker of the exhibition hall. Take a look at where pedestrian traffic is most likely to be located, and search for your display location. If the trade show has any seminars,
it is a good idea to claim the area on the main path to the seminar as many participants will pass. Also, don’t forget to see where other exhibitors are. Try not to be too close to your competitors to avoid losing customers.
On the same note, found that the meeting allowed exhibitors to distribute promotional materials in locations other than their own locations. If they do, you can find the same competitors lurking around your booth and give your own material to your customers. Avoid trade shows that allow this!
Prepare for a face-to-face meeting at a trade show booth.
The feature that sets the trade show apart from other marketing strategies is the opportunity to meet customers face-to-face. Renting a company booth can be a great meeting place for prospective customers interested in your field – or they won’t be at the trade show to get started!
Sounds easy, like shooting fish in a tank. But don’t be restful If the exhibitor is uncomfortable with the sales pitch, it may be suffocating and upset. If an employee has never represented a company in a meeting before,
it’s especially easy to get anxious and make mistakes. But thorough preparation will make the nerves to a minimum Have your salesperson rehearse by role-playing, role-playing, take turns, practice sales and questions that customers may have. This way, they can be prepared for any queries that may occur.
After the convention
When the trade show is over, enter a new contact into the database immediately and receive your follow up communication within a week of the show, if possible. Time is money, after all, and it is quite a shame to waste these opportunities by waiting too long! It’s also a good idea to have a meeting with salespeople after the show to discuss what’s going well and what’s not going well,
so everyone can prepare for the next meeting that they know will be. What to do In the end, you will have to bring the booth to rent beautiful exhibitions again and again!
Industry meetings are a busy and exciting time. By knowing what to expect, it’s easier to avoid new mistakes and take advantage of this great opportunity.